With many stagnant leads in their pipeline, Stockland wanted to understand where and why customers are stuck, so that they can provide the right support to help them progress in their house building journey.

Building a new home can be overwhelming and often stop customers from progressing toward actually making a purchase. The challenge at CX Lavender was to see how we can make customers feel positive about the progress they have made, and gain a sense of momentum to keep going.

We presented 3 UX concepts to tackle these problems – each focussing on different metaphors to assist them on the journey. The lo-fi prototypes explored 3 themes – the classic clipboard ‘to do’ list, a roadmap ‘journey’ to a new home, and their own house building ‘personal assistant’.

Considerations focussed on ensuring the design captured customer data (even if the customer drops off), how to serve back data already captured in the aged database, and for the design to be simple for MVP.

Design and UX.