Although the last of the major networks in Australia to launch a 4G service, Vodafone’s offering was by far the fastest outstripping the competition by a considerable margin.

The brief to us was to communicate the new super fast 4G was here, but also to create something tangible for customers to understand and remember.

The solution involved designing a huge real life dynamic and lightning fast 4G, constructed by partners at Big Kahuna Imagineering, with the aim of touring the model around the country to signify the launch of the service to their area.

As the creative lead on the project we commissioned two photoshoots in Sydney Harbour and Waterloo and oversaw a large roll out of advertising across numerous digital formats, print media and outdoor space.

Design and art direction: Andy Greer

Copywriting: Ally Neill